The dreaded “program-of-the-month” syndrome: Here today, with much sound and fury—and, after a slow, embarrassing fade-away—gone tomorrow.
Your ISO 9001 system won’t fade away as long as top management remains committed to it. Top management will remain committed to it as long as they see that it is returning some sort of benefit. That benefit may take one of two general forms:
1. Current business stays as a result of the ISO 9001 system.
2. New business comes as a result of the ISO 9001 system.
Net result: Organization achieves incremental cost savings as a result of the ISO 9001 system. Since most companies get into ISO 9001 due to customer pressure, the first benefit is the most operative one. The second benefit is speculative. The net result, surprisingly, is genuine—ISO 9001 registrants, with virtually no exception, realize proven cost savings—but, like mating elephants, it is accompanied by much roaring and screaming, and takes two years to see the results.
Top management will stay committed to the system if only to maintain existing business and, hopefully, obtain new business. This requires that the organization remain registered. For the organization to remain registered, it must undergo and pass surveillance assessments, usually every six months. This is probably the most potent of the four reinforcement mechanisms of ISO 9001—the attributes that keep the system from fading away as another program of the month.
The second reinforcement mechanism is the Management Review process required by the Standard. Management reviews require that senior management review the ISO 9001 system from top to bottom—its implementation, its suitability, its effectiveness, its results. Management must do this on a scheduled basis. Records must be kept to prove that it is done. The reviews have the effect of forcing management to pay attention to the system. The reviews are also an educational process for management. Over time, they see how useful the ISO 9001 system can be as a management and communications tool.
The third reinforcement mechanism is the internal audit process required by the Standard. Trained, independent employees audit the entire quality system on a scheduled basis and record the results. Corrective actions must be carried out and verified against deficiencies found during these audits. Internal auditing is not only an outstanding implementation tool. It also keeps the entire organization tuned in to the system and improving it on an ongoing basis.
The fourth reinforcement mechanism—and arguably the most important one—is the measurement and analysis processes required by the Standard. If you do a good job of establishing meaningful process and quality measures—and then gather, analyze, and react to the data on a disciplined basis—you will see how well the system is working for you. Word to the wise: Establish the measures early in the implementation, so you have a set of baseline measures to compare with subsequent results.
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